The tone of voice

LA BONNE VOIX

Tone is that inner music underpinning everything we say in every circumstance. One discordant tone and the entire conversation shifts.

GIVE YOUR BEST VOICE

The voice, personification of our entire being

In the chapter "Give Your Best Voice" from her book La Bonne Voix, Adeline Toniutti starts from a clinical observation: how many people come to her because they have heard an unkind and hurtful remark about themselves, "for yes, the voice is something of a personification of our entire being." Excessive high or low pitch, articulation, lisping, a trembling voice: problems that are not solved by surgery but by work on vocal gesture.

"There is nothing more intimate than vocal expression, and therefore than public speaking, whether before a small group or a vast assembly."

Adeline Toniutti, La Bonne Voix (Leduc, 2025)

It is hard to imagine the suffering someone can feel when their voice does not match their image or what they want to communicate about themselves. This power of the voice can be as magical as it is destructive: a voice can charm as easily as it can manipulate, and comments about another person's voice can strengthen them as much as wound them.

THE TONE THAT BETRAYS

Tone, the traitor

Who is the one whose name must not be spoken, who will betray you in a flash, the greatest of all traitors? "I have named Tone, like Toniutti," writes Adeline. Lower your tone! Raise your tone! We can't hear you! These common expressions show the power of tone in all its forms.

"Let us never forget that the meaning of our words speaks in dialogue, but tones resonate and reason together. Our membranes speak in unison with our deepest unconscious, even when we want to hide it."

Adeline Toniutti, La Bonne Voix (Leduc, 2025)

Adeline recounts a session with a brilliant woman who works for a major ministry, who came for her singing. Her speaking voice sits perched in head voice. One well-placed vocalise brings her "down to the cellar" and her chest voice mechanism kicks in: "Amazing! My speaking voice has never been like this!" Then, as the conversation unfolds, her voice rises again all at once, like a sunflower craning its neck to look at the sun. Adeline gently suggests that this rise perhaps betrays a need for validation. The reply comes in a slightly ironic tone, with a smile that does not lie. Adeline's conclusion: "I had found the right tone so that she could find her own."

RELATIVITY

Tone is always relative

The definition of tone is always relative to something else: to the person hearing it, to their codes, to their origins. Every society, every community has its codes of expression, even implicit ones. We always assess someone's tone in relation to another person who hears it, like a singer and their audience.

"A rising tone and a falling tone are something like the hectopascals of atmospheric pressure indicating a disturbance ahead."

If someone attacks us and we respond at the same pitch as them, we make just as much noise, but rarely does the tone come back down that way. If we respond in a calm tone, it does not mean we are weak; we are "lowering the tone" to bring the pressure down. What characterises a conversation between equals that has a chance of reaching a conclusion is when two people find the same tone, or a shared tone that builds something in the communication.

TONE AND MEANING

Tone, the off-beat of meaning

"Meaning alone does not do everything in communication; it is inevitably underpinned by a tone that carries it, one that must respect the codes implied between the people interacting."

Adeline Toniutti, La Bonne Voix (Leduc, 2025)

When we speak with someone, we sense, in an animal way, the sonic frequency permitted by goodwill and what remains acceptable and tolerable. Yet some people, depending on their nervous state that day, will express a need with a tone or variation of tone that is excessive for the person receiving the information. "That is where the entire art of communication plays out."

There is no such thing as a truly neutral tone: every sentence is made up of several colours that need to be adjusted, like white light that is in fact composed of a rainbow of colours, sometimes invisible yet ever-present. And once tone is tamed, it remains to be decoupled from rhythm: "Decouple tone from its rhythm to better master your message."

EXERCISE

Sharpening the tone

Take a simple sentence and practise repeating it with different tonalities: in fear, with love, in anger, in deep sadness, with disgust, with caution, with courage, with determination, with authority, with a reassuring tone, with a soothing tone, with humour.

By getting to know the different emotions that can inhabit a message, you will be better at containing or diluting them when the moment comes.

THE PALETTE

Positive tonalities

There are tonalities that steer conversation towards a positive exchange. Depending on what you are trying to produce, you can use tone and vocabulary to move the other person towards something constructive without ever encroaching on their integrity. Adeline maps these out precisely, with rate, tone, and timbre:

  • Soothing, reassuring: a slightly maternal voice, a slower rate than the interlocutor, gentle waves from high to low echoing babble, a soft, round, and firm timbre. "I hear what you feel. I know you can do it."
  • Motivating: the profile of a coach, a tonic rate, upward sweeps towards high pitch, a fairly strong, round, bright timbre. "This is the final straight. I believe in you."
  • Convincing: a steady, moderate rate, unhurried, oscillating between mid-range and low pitch, a confident, grounded, assured timbre. You show that you have a vision, the skills to meet it, and that what you are advocating is the best choice.
  • Seducing: with a caveat from Adeline, as seduction is very emotional and volatile. It can open an exchange, but that exchange must be converted towards something more concrete using other tonalities.

In general, "we always hear the other in their own feeling; it belongs to them." These tonalities can be enriched according to your experience: what matters is to approach the way of speaking through this prism, which opens up new awareness.

THE TONE THAT SERVES MEANING

Tone, fighter for meaning

"Armed with its authentic and piercing blade, tone is the one that speaks for true meaning and in service of words. Tone alone is a cry from the heart that must be tamed and clothed in a language that is chosen and appropriate to what one seeks to obtain or experience."

Adeline Toniutti, La Bonne Voix (Leduc, 2025)

There is no room for error when it comes to finding the right tone and the right word. Whether it is a matter of finding a common language, negotiating to get what you want, shifting a breath in a speech to ease the weight of the words, giving feedback, or finding the words to lead a people out of a dramatic situation: "tone is the eternal partner of words."

NEGOTIATION

Arming your calm

The art of negotiating is indeed the art of exchanging something: a negotiation will never succeed if one party loses everything for the benefit of the other. Always keep in mind that if someone enters into a negotiation, it is because you possess or represent something that matters to them.

"For my part, I advise never raising your tone; it would be like an admission of weakness. The person who raises their tone generally loses their composure."

Adeline Toniutti, La Bonne Voix (Leduc, 2025)

The more you can still observe the situation, the more it means you are in control: appearances are deceptive. Occasionally, if you are able, you can raise your tone once to bring the other person back to reality, a difficult manipulation that requires composure and mastery. "A tone that rises will always come back down; it is for us to find the crack."

In negotiation, you have three allies: doubt, time, and repetitions. Sowing doubt allows you to suggest something without asserting it. The person who is able to wait and let the other speak is already winning. And when the fear of losing surfaces in the other, you will notice a change of pace, the voice accelerating, a shift in tone that immediately corrects itself, "like a flame that suddenly goes out after a flicker." That is the lever of negotiation.

TIP

Before opening the negotiation

Establish a connection through a detail of the setting: the cup of coffee, the decor, the weather. This auditory reference point, where tones are neutral, will serve as a mental benchmark in case the exchange deteriorates. At the start of an exchange, adapt your tone and vocabulary to the other person: it reassures them and you do not appear too determined.

CRISIS AND TRUTH

Crisis communication and the tone for truth

Sometimes a leader faces a dichotomy between the health of their company and the image that is projected in the media. Adeline's advice to those who come to her: "it is better to write the truth before someone else takes hold of it in your place, unduly." She cites the silence of Queen Elizabeth after the death of Lady Di: nothing is worse for a people than not being heard in their pain.

"The first thing to avoid is to dismiss the feelings of a people or a community. Listening costs nothing but brings a great deal. To the attentive ear, listening does not mean yielding. It is about validating the other in their existence."

The meaning of words must be chosen, all their connotations considered, and the weight of the sound studied. One wrong word and a war begins. It is also for this reason that the book gives voice to those whose voice is the weapon that repairs souls: a police officer from the Bastion unit, a lawyer, a crisis communications consultant. "Diplomacy exists to keep dialogue alive; dialogue can prevent war."

FIND YOUR TONE

Work on your tone with Adeline Toniutti

This content is drawn from the chapter "Give Your Best Voice" in the book La Bonne Voix by Adeline Toniutti (Leduc, 2025), the reference book on the speaking voice and public speaking.

Public speaking, negotiation, management: the CALYP Voice Clinic is here to help you make tone your ally.

Contact us